Second Annual
“Shrimp & Pasta Party!” Launches Today on
Facebook,
Hosted by The
Shrimp Council and OLD BAY® Seasoning
Online
Promotion Features Interactive Recipe Contest
with “Party
Season” Prize Packages
McLEAN, Va., Feb. 13, 2013
– Following its
wildly popular debut last year, The Shrimp Council’s “Shrimp & Pasta Party!”
Facebook promotion kicks off again today, giving fans of the Council’s Eat Shrimp page another opportunity to drum up
some inventive shrimp-and-pasta cyber-recipes!
The Shrimp Council is hosting the 2013
edition of the six-week promotion in partnership with OLD BAY® Seasoning.
Since launching the Eat Shrimp
Facebook page in 2011, The Shrimp Council has amassed a fan base in excess of
40,000 – a flood of professed shrimp lovers who engage with the page and each
other frequently. The Shrimp Council connects with these fans in various ways,
from sweepstakes such as the popular Shrimp & Pasta Party! to surveys about
nutritious and delicious shrimp.
Additionally, by leveraging this group
as a go-to resource for feedback about shrimp, The Shrimp Council is able to
gather valuable data and insights into preferences for the shining star of the
sea.
In a survey conducted in August 2012,
fans of Eat Shrimp overwhelmingly chose shrimp and pasta as a favorite
combination. The delectable duo of shrimp and pasta is a natural fit and the
distinctive taste of OLD BAY Seasoning takes this simple meal to the next level,
delivering bold, zesty flavors.
America’s No. 1 seafood, shrimp is an
ideal complement to pasta dishes ranging from tantalizing Thai to authentic
Old-World Italian. According to the Rome-based International Pasta
Organization, Americans enjoyed an average of nearly 20 pounds of pasta per
person in 2011.
Also in 2011, shrimp reigned supreme,
with Americans consuming more shrimp than any other seafood, averaging just over
4 pounds per person. The popularity of the two ingredients, combined with their
affordability, ease of preparation and versatility, makes shrimp and pasta a
perfect pair.
The second annual Shrimp & Pasta
Party! on The Shrimp Council’s Eat Shrimp Facebook page begins Feb. 13,
continues through Lent and culminates on Easter Sunday, March
31.
The promotion features an interactive
recipe contest, a place for people to share their favorite things about shrimp,
and more. Fans are encouraged to come up with creative pasta-and-shrimp meal
options for a chance to win one of five “Party Season” prize packages. Each
package includes a $100 gift card – redeemable at the winner’s grocery store of
choice – and branded items from OLD BAY, including a T-shirt, a hat and the
world-famous and deliciously unique blend of 18 herbs and spices known as OLD
BAY® Seasoning.
“The flavor pairing of OLD BAY and
shrimp dates back more than 70 years. Where there is shrimp, you’re going to
find OLD BAY. Whether it’s steamed shrimp, shrimp scampi, or even creamy shrimp
and penne, OLD BAY is the flavor that makes the dish unforgettable,” said Ben
Flood, Product Manager for OLD BAY. “Shrimp is the perfect ingredient for
making OLD BAY shine.”
Consumers are invited to join the
party by “liking” Eat Shrimp on Facebook and checking out the
Shrimp & Pasta Party! app.
The interactive recipe contest invites
fans to create their own shrimp-and-pasta recipes using preselected ingredients
from six categories: pasta, protein, sauce, veggies, cheese, and, of course,
herbs and seasonings. Each selected ingredient will automatically populate on a
plate, ultimately displaying a final “dish” that the contestant submits for
judging.
The contest runs through March 31 and
the five winners will be announced April 5, 2013.
“We have been exceptionally pleased by
the interest our loyal fans have shown in the Eat Shrimp page on Facebook, and
this latest social media extension should attract an even wider audience,” said
Judy Dashiell, Senior Vice President at the National Fisheries Institute. “We
think OLD BAY is a great way to prepare shrimp and, by partnering with this
iconic brand, we’re giving great value and exposure to our members. The Shrimp
Council welcomes every company that benefits from U.S. consumers eating more
shrimp. We have a great message and the greater our number, the larger the
potential rewards we all share.”
###
About
The Shrimp Council
The
Shrimp Council’s mission is to promote shrimp as a nutritious and delicious
protein. Council members source sustainable shrimp from around the globe for
Americans to enjoy at home and in restaurants.
Shrimp Council
Members
Tampa Maid Foods
Inc., King & Prince® Seafood, Mazzetta Company LLC, CenSea Inc., Eastern
Fish Co., Sea Port Products Corp., Harbor Seafood Products, Rich Products
Corporation, H&N Foods International Inc., Morey's Seafood International
LLC, High Liner Foods Inc., and Great American Seafood Import
Co.
Associate Shrimp
Council Members
A&B Chemical Company Inc., Joseph C. Murray, Los Angeles Cold Storage Co., Nekkanti Sea Foods Limited, Preferred Freezer Services, Pyramid Transport, SGS North America Inc., and Hub Folding Box Company Inc.
A&B Chemical Company Inc., Joseph C. Murray, Los Angeles Cold Storage Co., Nekkanti Sea Foods Limited, Preferred Freezer Services, Pyramid Transport, SGS North America Inc., and Hub Folding Box Company Inc.
About
OLD BAY
For more than 70
years, this distinctive blend of 18 herbs and spices has been a time-honored
taste. Just as the recipe hasn’t changed, neither has the iconic yellow and
blue can. Once only enjoyed by a lucky few along the Chesapeake Bay, OLD
BAY® Seasoning has gained fans all across the country. Best known as
THE seasoning for shrimp, salmon, crab and other seafood dishes, OLD BAY
these days also is used to flavor hamburgers, chicken, pizza, pasta, vegetable
dishes and more. OLD BAY Seasoning is also available with 30-percent less
sodium and has been the inspiration for 14 additional OLD BAY products. For
more information, recipes and the OLD BAY online store, visit www.oldbay.com and www.facebook.com/oldbay.
OLD BAY is one
of McCormick & Company’s (NYSE: MKC) portfolio brands. As the leading
global supplier of innovative flavor solutions, McCormick has built a portfolio
of leading flavor brands that enhance people’s enjoyment of food all around the
world. Every day, no matter where or what you eat, you can enjoy food flavored
by McCormick. McCormick Brings Passion to Flavor™.
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